Tuesday, October 14, 2014

What Shall I Put In My House For Sale Infographic?

Yesterday, we tackled the importance of an infographic towards a successful home sale. You've known that the combination of textual and visual information results into a stunning, eye-catching and lively presentation of your selling stance. It's like giving your sales talk a louder vice without actually speaking out. In this entry, you'll be given some insights on what you can put in your infographic.

The reason why you are selling it

Honesty matters a lot and yes, it transcends even in an advertisement you are sending out. More than being true to your prospective buyers, be true to yourself as to why you are selling your house. Cite the reason like you are liquidating the house to buy another property, to move into another place, to fulfill job duty, or even to repay other debts.

The strongest selling points of the house

Your infographic should also have attractive flavors. More than the visuals and colors that make it lively an entertaining, you should also focus on giving it an essence. You are selling your house and you should market it the way you were compelled to buy it sometime ago. Highlight its strengths such as the number of rooms, bathrooms, and square footage.

Present some trivia

Home buyers will be more interested if you can present some odd facts about your house. There are many sources of unusual information within your house. You should be observant. For instance, tell why you are growing one kind of flowering plant only, who frequents your house during vacation times, and what tourist attractions are reachable nearby. If there is an important person living nearby or perhaps dropped by your house or lived in it before you owned it - tell these pieces too!

Have a point of comparison

Numbers always present a great deal of information especially in the comparative aspect. Convince your buyers that your house is the right fit for them. Compare it to other homes for sale and capitalize on the good aspects such as its lower price, tax benefits, and insurance coverage. Match it with nearby homes in the village or community which have quite the same features as your home.

An infographic can be very much used as an advertising platform. It can be used to tell other people that you are ready to depart from your home to seek a new one and that their ownership is warranted to take over the piece of property you lived and loved!

Aerial Photography Is the Next Big Thing in Real Estate

Photography for Real Estate Marketing

Real estate photos can make or break a listing. Bad (or no) images can lose a potential buyer as fast as they can click on to the next offering. The best agents put up the maximum number of images, and make sure they showcase the best features of the home.

The least successful agents whip out a cell phone and snap a few poorly-lit pictures, and hope that people browsing the listings will just use their imagination.

The best agents hire the photography out - to make sure that the images are as good as they can be. After all, the object of marketing a sales listing is to entice potential buyers to pick up the phone and call for a showing. Good photos can make that happen, and bad ones simply won't.

In the latest trend for this competitive business, the top-of-the-top agents are also making sure to include aerial photography images, especially with higher-end listings.

The Images Every Real Estate Listing Should Have

  •     Front view, back view
  •     Door, nicely framed, inviting the viewer to come inside
  •     Kitchen, especially if recently updated
  •     Appliances, especially if upgraded
  •     Landscaping, with as much color and interest as possible
  •     Outdoor spaces like porches, patios, cabanas, pools
  •     Accessory buildings, guest quarters, casitas
  •     Master bedroom and master bathroom, especially if tilework is fancy or custom
  •     Architectural details such as sweeping staircases and ceiling details

Once those have been added to the marketing campaign, the next step is to add aerial photographic images to really step up the presentation of the property for sale.

The Benefits of Aerial Photographs for Real Estate

  •     Show the area around the property
  •     Show architectural details
  •     Entice potential buyers to request a showing
  •     Showcase a pool, or a spectacular view
  •     Showcase amenities, such as a golf course
  •     Share the view of the back of the home, especially if near water

Aerial Images Set a Marketing Campaign Apart

Imagine that you have a new listing - a waterfront property with over 6,000 square feet and a gorgeous pool. Imagine that this high-end property is on the waterfront, with sweeping views of the water.

Do you want to pop up a dozen photos from your cell phone and hope for the best, or do you want to present the property with such breathtaking photos that well-heeled buyers will be compelled to pick up the phone and call for a private showing?

Now, imagine that in addition to the standard interior and exterior photos, you also have some taken from over the water, showing the gorgeous architecture of the back of the home.

Article Source: http://EzineArticles.com/8708826

News Corp Buying Realtor Dot Com - What This Means for You

As a consumer, you probably don't bother keeping up to date with Real Estate news or acquisitions of big name real estate advertising companies, but this one, along with the pending Zillow and Trulia merger, is going to affect the consumer, no matter which way you slice it. News Corp, a company that owns big name media outlets all throughout the world, including Dow Jones & Company, as well as the Fox Entertainment Group is purchasing Move Inc., the company that runs realtor.com. This acquisition will revitalize how consumers search for homes on the Internet.

Recently, third-party websites such as Zillow and Trulia, have become the punching bags of regional, national, and local real estate brokerages. Brokerages have been pulling their listings left and right from these third party websites, citing inaccuracies in listing data and the syndication techniques as reasons behind ending the relationship. Zillow, being the number 1 real estate website (in traffic) still reigns supreme, and Trulia being acquired by Zillow means the companies will continue to be powerhouses in the market, pooling resources while keeping separate web entities to give consumers more options when searching for their next home.

You may ask, "why are all the real estate brokerages moving away from Zillow and Trulia?". The answer is, they are tired of inaccurate listing data, and paying to get the leads from their own listings. Unfortunately, since the birth of these real estate search powerhouses, consumers have flocked to the websites to harness the ability of looking at homes on the market throughout the country in one place. The problem for the consumer is, once on the website, you really don't know if you are looking at accurate data, which causes big problems for customers and brokers alike. Let's say you are searching Zillow, and find a home you fall in love with. The pictures are immaculate, the floor plan looks supreme, and the neighborhood is in the best school district in your area. You look to the right, pick an agent, and click to contact with them. They call you back after receiving your information, just to tell you that the home you fell in love with, for a price that seemed almost to good to be true, sold 6 months ago, and is not on the market. This is a big problem, as it not only causes delays in the home buying process for the consumer, but it also takes time away from the agent who is focusing on getting homes sold.

The acquisition of Move Inc to New Corp will, hopefully, revitalize the trusted resource for searching homes on a third party website. The way that realtor.com syndicates is directly from the MLS, which means that the data seen by agents in the area, is available on Realtor.com to consumers to freely search.

Marketing Tips for New Real Estate Agents

Congratulations! You are a newly-licensed real estate agent and have signed on with a well-known, quality brokerage. You're even scheduled for some floor time and open house support. Are you feeling a little lost, wondering how to begin marketing your business?

Find a mentor

Take a look around your new office and notice who are the successful agents and what they do to be successful agents. A mentor knows the local market and can provide insight into its challenges and opportunities. Your mentor can offer marketing strategies and tips, and cheer your successes.

    "First, establish a relationship with those you would like to learn from." Find an opportunity to create a win-win: your real estate career isn't all about you. Think of what you can do to help your mentor and your clients.

Develop a Plan

A solid business plan is your GPS for success. It should include realistic goals for marketing, professional development, expenses, and sales. Review your plan weekly and take note of what works and what doesn't work in marketing and client building. Your plan should be pliable, adapting as goals are met and projects fail or succeed.

    Your mentor may be the best resource for helping you develop a realistic business plan.

Know your market

This may seem an obvious, even trite statement. But how can you market your real estate services if you don't know your market?

    Consider becoming a niche specialist. You may discover a real talent for marketing and moving short sale and foreclosure homes, condominiums, or light industrial properties. Look to the underserved areas of your local real estate market and how you can become known as a specialist in that particular property market.

Tech savvy

You don't have to be an IT guru but you should be able to use all current technology with ease. You and your clients need to be able to communicate quickly and easily with each other. More importantly, learn as quickly as possible, how your clients wish to communicate with you - how often, and through which media.

Social media can be one of the more cost-effective ways to market your real estate services and build the agent/client relationships that will be important to your success.

  •     All your social media profiles should be updated to include your new real estate company and contact information.
  •     Use social media to post blogs, pictures, videos, and buying/selling tips.
  •     Create brief YouTube videos with tips for selling or buying property.
  •     Write a 500-word article to email to your database; update monthly with fresh content.

Don't worry about preparing different material for each social media. One theme can be used for all your media, slightly edited to fit the individual media criteria.

Article Source: http://EzineArticles.com/8751320